Marketing and Customers Essay

dear now, HubSpot is serving different customers with different requirements. This ca expenditures their technology and sales staff to be stretched thin. They be f solelying behind on growth releases and their sales staff is converting only 4% (exhibit 10) of the emf market into customers. To change magnitude efficiency, HubSpot should press their orchestrate market. If they target the most paid segment of customers, then they can get wind more of those advantageous customers and increase general profit.The inclined exhibit breaks down the LTV assess for different customer segments based on their drudge and r correctue generation. Across all the segments, small B2B businesses have lowest churn rate of 1. 4% and hence highest LTV of $17357. As shown in exhibit, hit number of potential customers in small B2B business 12126. This would bequeath Hubspot to grow 12 times their contemporary size. Hence, HubSpot should target this segment as their priority. They could even convert more than 12126 customers out of total market if their sales team is in all targeted at this segment.The next most profitable target segment, as evident for attached exhibit, is Marketer Marys. Within Marketer Marys, Hubspot should target B2B customers. This is because, B2B have reject churn judge compared to B2C customers. Also, Hubspot is already geared towards serving B2B customers. caller (HubSpot) The core competency for company is their doctrine of inbound marketing. They build and market their software product using this philosophy. So they should non putter around with this philosophy and should stick to inbound marketing.another(prenominal) point to note from the exhibit 10 is that the biggest customer churn happens between twelfth and 18th month. To address this phenomenon, they could offer discounts to customers by and by 12th month. Also, the customers who have switched to CMS have lower churn rate compared to customers who have not switched. So in order to increase customer retention, they could consider offering acquit CMS to all customers and possibly discounts to customers who adopt CMS.They would quiesce be profitable after discounts as they seem to ave very low peripheral costs. Competitor HubSpot also have relation advantages over their nearest customer Eloqua. HubSpot offers software-as-a-service compared to the large(p) upfront fee of Eloqua. This leads to low shifting cost for customer and hence easier acumen for HubSpot. They also have ease of use over Eloqua. But they do get hold of to upgrade their software for more advance(a) users. This would be more required when they last going after Marketer Marys B2B business.